In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed
In life we are always looking for that perfect formulae. That secret composition, which if applied diligently will instantly deliver our goals. The concept of an ideal length for a video implies there is some hidden formulae that when applied will deliver large audiences. Unfortunately the answer to the video length question is more complex than that. Continue reading
The Internet has always been, and always will be, a magic box.
Earlier this week Google extended Google Now from being an Android only application to IOS, i.e to iPhone and iPad users. Why would another application launch merit any particular importance in a prolific application market? Because Google Now is a serious contender to Apple’s Siri in particular and how we use search in general. Continue reading
Increasingly, there are only two kinds of companies: brave and dead
Unboxing videos have their fans and distracters. They do however have a few lessons to teach us about creating video content to promote our business. An unboxing video follows simple a formulae. An exited presenter typically opens the box containing their latest gadget and demonstrates and displays the individual contents to the viewer. Continue reading
The advent of Google+ and the emergence of the personalized web means this is truer than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Simon Mainwaring (Author)
Google + has about 135 million active users. This means it has more active users than Twitter and substantially less then Facebook billion + users. From a video marketing point of view it is worth including in your plans because it does seem to have a disproportionate amount of influential users attracted by Google’s strong online presence. Continue reading
Marketing takes a day to learn. Unfortunately it takes a lifetime to master
There is a reason why video hosting choices are important; creating video content is only the first step. Marketing the most the most critical step. The best video content in the world will drown in a sea of mediocrity if it is not well marketed. To do this well you need to consider your video hosting options. Continue reading
If YouTube were a country, we’d be the third largest in the world after China and India
There are many reasons why a business should consider YouTube as a viable marketing alternative. Most of the large ad agencies are already running campaigns on YouTube. It is the second largest search engine on the planet after Google. Continue reading
Any sufficiently advanced technology is indistinguishable from magic
Arthur C. Clarke
With the advent of YouTube and online marketing we have come along way in terms of video marketing in the last 10 years. In 2001 the majority of video marketing was done on TV screens and in cinemas. The cost was high and there was always the old perennial quote attributed to Lord Leverhulme (Unilever founder) “I know that half of my advertising budget is wasted, but I’m not sure which half.” Continue reading
If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away.
Vimeo has it origins in the creative sphere. It was created by a group of creative’s in 2004. It has retained a loyal creative following due in the most part to its commitment to quality content and initial reluctance to allow commercial content. It seems to have a more ethical approach to user comments and as a result they tend to be more constructive than other video platforms. Continue reading
Newsfeed is one of the most important services we build, and we want to give people around the world the best-personalized news
So the hype is settling and it is time to look at what exactly the updated newsfeed means for visual content and video content in particular. Why this particular change and why now. The answer to these two questions lies in the simple statistic that 50% of newsfeed content is visual. It’s why Facebook purchased Instagram and Twitter purchased Vine. Continue reading